If you need any further evidence that this election is unlike any other, here it is: The predicted number of people who will watch the first presidential debate on Monday, September the 26th is totally off the charts. Compared to the 2012 debate between Mitt Romney and Barack Obama, 44 million more people are predicted to watch this one. Total viewership is predicted to be around 100 million viewers! The debate could literally be the most watched television event of the year and could possibly beat out the Super Bowl (111 million viewers last year). America only has about 319 million people, so basically a third of the people in country will be watching. Read more about the viewership projections here.
Stop and think about what this means for both candidates. Forty four million more people will hear their message. How many of these 44 million people (who didn’t care enough about the election to bother even watching last time) could be convinced to actually go out and vote this time?
Ohh and if you don’t have cable no worries, check out this news from The Verge:
Twitter is continuing its push into live events and TV with the announcement it will be live-streaming the US presidential debates. As with the company’s streams of NFL football games, the live video will be shown alongside curated tweets, and will be available on various Twitter apps (including Apple TV) and on the web at debates.twitter.com.
The first debate between Hillary Clinton and Donald Trump will take place this coming Monday, September the 26th, with the vice presidential debate between Tim Kaine and Mike Pence on October 4th, and then the second and third presidential debates on October 9th and October 19th. The streams are part of Twitter’s partnership with Bloomberg Television, and will be preceded and followed by analysis from members of the Bloomberg Politics team.
This debate may literally be the only chance candidates get to reach voters who don’t care much about politics and don’t normally vote.